We marketing folks are so clever and sneaky…
Try this for a new marketing tactic: instead of gifting the right people with their products (as in, sending me products to review) some brands are turning to gifting the wrong people with theircompetitors product. It’s anti-marketing or, put another way, ‘unbranding’.
Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors’ bags!
Call it what you will - “preemptive product placement”? “unbranding”? - either way, it’s brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki.