David Ogilvy’s best tip on writing copy: #9. “If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.”



Similarly, I drink a half a bottle of Jack Daniels and play some mclusky on the SoundDock, and think of a bunch of sketchy ideas, and write down none of them, and then can’t remember a fucking thing the next morning.

Copyranter, making my day again.