Schweppes “Burst” Commercial.
This is one of my favourite ads ever. I get goosebumps every time I watch it - from the people’s faces, the lighting, the slow motion bursting and the song. Created by George Patterson Y&R Melbourne, this ad creates the kind of ambiance that feels like a dream I’ve had once… or many times. On the flipside, my ad/writing background makes me see this commercial and acknowledge just how good advertising can be. It gets me excited. A good ad like this can create a warm fuzzy feeling that sweeps its audience along for the melodramatic, intoxicating and happy ride. It works for me - whenever I hear this song now, or see water balloons burst, all I can think of is Schweppes.