"Skyfall delivered more tobacco impressions (smoking incidence per film times the number of admission tickets) than any other movie in 2012.
Can a few moments of smoking on the big screen truly influence smoking rates? Well, yes.
For every 500 smoking scenes a child sees in PG-13 movies, the likelihood of that child trying cigarettes increases by 49%. The comparable figure for R-rated movies is 33%, according to a 2012 study of over 6,000 children ages 10 to 14 that was published in the journal Pediatrics.”
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